Podcasting may be a relatively new phenomenon that has been spreading to the world since around 2003. Podcasting is just the act of manufacturing and distributing a Podcast via the planet Wide Web. Instead of being a fad or a trend, Podcasting has become a big communication and marketing tool for several companies.

What is a Podcast?

The podcast may be a term derived from Apple's iPod. Actually, a Podcast is simply an mp3 audio file that's distributed on-demand via the web. A Podcast is often listened to straight from the web or downloaded to any mp3 player - not just an iPod! Possibly the best appeal of the Podcast is that they are often listened to at the convenience of the listener with many making use of commuting time.

The subject of a Podcast is often almost anything, however, Podcasts are generally during a series and enable the listener to subscribe using an RSS feed this is often a true advantage for businesses as not only does your first Podcast mention your business name and its activity but it reminds your audience when a replacement Podcast is out there, hence reinforcing your company message and identity.

Common Podcast subjects are often anything from product information delivery, help files, news reports, sports information, hobbies, comedy, tutorials, debates, interviews, company training, internal company communication, seminar recordings, client testimonials etc.

Content that gets them hooked

The key to using Podcasts effectively as a business tool is to seek out a topic that your target market will find useful. You're trying to urge a gaggle of normal listeners and thus should avoid making your Podcast a blatant advert for your services.

If you provide your listener with useful content and knowledge that's relevant to them and their industry they're going to happily subscribe to your Podcast. Furthermore, popular Podcasts spread more readily over the web giving your company much cost-effective advertising and PR.

Your Podcasts should ideally be within the sort of a themed series with each Podcast episode being within the region of 15-30 minutes long. Having a planned format will help keep your program flowing and varied.

It is an honest idea to think about making your content as timeless as possible; in any case, your Podcast will potentially be around forever. Encourage feedback and suggestions from your audience can help direct the program in an address that listeners want. Popular features are often interviews, "how-to" guides, informational content, mentioning useful industry resources, talk shows, industry news, reviews etc. There are not any set rules for Podcast content so do not be afraid to use your imagination. Trying something new or different can cause you to unique and stand out from others.

Audio Quality

Anyone with a PC and a microphone can record a Podcast, however, creating knowledgeable sounding Podcast production may be a different matter. If you would like your company to project professionalism then you would like to use a studio or one among the growing numbers of B2B Podcast Production Agency & Service.

Your company's sonic branding should be taken as seriously as your visual sorts of branding. As mentioned previously, your Podcast might be around forever in cyberspace; therefore it's worth investing a touch of time and money into getting it right.

Remember, your Podcast has the potential to be a strong PR and marketing channel for your business. Excessive ground noise, mobile interference, bad microphone placement, ramblings with long silences should haven't any place in your company Podcast.