Have you ever tried to submit a short video ad to your local media? If you have, then most probably you have noticed how time consuming and difficult it is? Why? Because the submission guidelines are often very specific. To make it simple, there are many different parts of the advertorial guidelines.
A brief overview of this procedure: When you decide to submit a video ad, you will be asked to describe and provide basic information about the video. You can add a short paragraph with information relevant to your company. After that, you will need to indicate which company (if one exists) you represent and provide a contact number or website address.
Of course, there are still other stipulations in the advertorial guidelines. These include the format of the video, length, file size, keywords, etc. To break it all down, here are some examples. There is one rule that says no opening frames. There is also one rule that says that you cannot use music or any sounds that are repetitive.
Of course, these aren't the only rules. The one that has the most impact on the success of your advertorial is No Commercials Allowed. This rule alone might be worth thousands of dollars to some people. However, this is often the rule that is ignored by inexperienced or unprofessional SEO experts. As such, when you're submitting your advertorial, here's what you should do:
Be as factual as possible. Nothing sells your video ad more effectively than providing factual evidence. If your audience is a local audience, ask them where they live. Provide them with contact details and, if possible, a map. It would also help if you have a couple of testimonials from local residents about your goods and services.
Avoid using overlong videos. Lengthy videos aren't necessarily bad, but they are not effective. You want your advertorial to sell your product or service rather than bore them. So, instead of making an hour long video ad, focus on five to ten minutes. You can also split the video into segments, each of which has a different focus, as in the case of local media, education or health.
Make your video short and to the point. As already mentioned, viewers tend to ignore long ads. This means that a longer video ad is unlikely to win their attention. In addition, give your viewers a reason to watch the video ad, such as letting them know that it's available. Some people prefer to view short adverts than those that last for several hours.
Don't be afraid to have fun. It doesn't have to be serious all the time. However, if you're going for a dark or serious tone, then you might want to consider going with black and white video adverts or one with a dramatic soundtrack. However, even if your video ad is silly, it will still be successful. That's because it's a great way to reach out to your audience and get them to notice your products or services.
Also remember not to include too many graphics and images in your video ad. These can distract people from watching your actual message. Videos are best coupled with content that's informative and relevant to what you're selling. Also try to make sure that the video ad is no longer than sixty seconds long. People generally lose interest after that.
Be careful not to cram in too much text in your video ad. Too much text tends to turn people away. However, if you're using a good keyword tool like KeywordDiscovery or Infolinks, you can include a lot of useful information without filling up the video space.
When promoting your videos, remember that you don't need to include every single detail about your product or service. Remember that people who have seen your video ad already know that you're selling something. So instead of showing people every step of the process, choose relevant images and give a brief summary of what you're offering.
Also, be careful about what you say about your video ads. Don't talk about how great your video ad is until people have actually viewed it. Or else you'll only turn people off. Plus, you don't want to give people false expectations. If you don't see any real benefit for purchasing your product after they've bought a few videos, then it's probably time to put them aside.
